Are You Still Cold Calling?

LinkedIn Tips for Sales People

Aren’t we all Sales people? It may not be in our title but ultimately if you are the owner, manager or even human resources, you are responsible for selling something. Even if you are unemployed you sell yourself when you go on job interviews. So, let’s take a moment and address that sales man or woman that is in all of us. How many times have emails or phone calls to people you would like to make an appointment with arrived at a dead-end? How successful have you been trying to convince a stranger to give you the time of day? How much time have you wasted jumping over hurdles attempting to speak to the decision-maker in an organization?

The old school mentality of successful cold calling in business sales are over. Most decision makers in a business are just too busy to stop what they are doing to take an unexpected phone call or a quick 5 minute meeting. And then they are annoyed that you stopped them from what they were doing and probably aren’t even listening to you anyway! Barriers are all around us, and forward-thinking salespeople are embracing a new approach to break through those barriers: social media.

Tech-savvy sales staffs now use various social media channels to ‘Do Their Homework’ on potential clients and even competitors. By using tools like LinkedIn, Facebook & Twitter, it gives them an edge over their competition and outperforms their peers not using it by a staggering 73 percent. In a recent report, published by the Aberdeen Group in February of 2013, sales people exceeded their quotas 23 percent more often than their counterparts who did not social media.

I know for a fact it helps business increase sales and find new leads. I have seen it myself at my own company and the companies that we represent. Because the information is so valuable, we created an Advanced LinkedIn course geared around helping Sales people ‘Do Their Homework’ on prospects. Harnessing the power behind social media is proven to increase results! Sign up today and gain the knowledge you need to help improve the quality of your leads.

A few tips to get you started:

1.  Use Social Media to break down the Barriers

Social media is an amazing tool to create organizational charts of companies before you even make your first phone call. People who create LinkedIn profiles give you the answers to the test. The majority of the time it is very clear what position they hold, what responsibilities they have and who you need to talk to in order to get the deal done.

2.  Use Existing Connections to Break the Ice

If you have a few hundred connections on LinkedIn, there is no telling who you may be connected with in your extended network. You may have that big fish sitting right there and not even know it. If you are connected to someone that you don’t know but want to meet, look for the person you have in common and request an introduction. You are more likely to get a response and start a conversation that way.

3.  Explore your Existing Connections

Many times we connect with people and never see or hear from them again. Before you know it, you could have over 500 connections and truly know only a hand full of people. So, take the time to look at who you are already connected to. The hard part of connecting is done, so just start a conversation. Ask them a question. Look for commonalities between you. Maybe you went to the same college or worked for the same previous employer. Or just maybe you see them posting on topics they are passionate about and you share the same interest. These are all great conversation starters to work on building relationships with your existing connections.

For More information on our training, please fill out the contact form.

Social Media Training Course Schedule

Social Media Overview Course

Arrive at class 30 minutes early to enjoy delicious Buddy Brew coffee and network with other class participants.   Our Social Media Overview Training Course is held at the Oxford Exchange off Kennedy Blvd. Learn about the top social media platforms and how to integrate them into your marketing mix. We cover Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest. Investment –  $75

With over 25% of all online activity spent on social media sites, shouldn’t your business be there too? Sign up today and start building your community! Call 813.933.2788 or email Social@aMediaMarketing.com to reserve your seat. Space is limited!

Available Dates

Dec 11th – Coffee beginning at 9:30; Course starts promptly at 10:00

Advanced Strategies for LinkedIn

Are you getting the most out of your LinkedIn account? What is your objective when using LinkedIn? As a professional, you want a return on any time investment you spend growing your business. This course provides you with the insight you need to promote your company, find new customers and effectively grow your personal brand.  Join us on from 1:00-3:00pm for an interactive advanced LinkedIn training experience. You will learn How to:

  •       Improve your LinkedIn profile
  •       Take Control of your settings
  •       Show up in search results
  •       Reach outside your network to grow your connections
  •       Make groups work for you
  •       Get the best ROI on your marketing research

See what others had to say after participating in this training!

Dear Victoria and Leslie,
Thank you for inviting me to participate in the training on How to increase business by using Social Media. Your insights and advice were timely and are helping me reach out to potential clients and partners in a professional and effective manner. I recommend anyone who is offered this training to take it and then see how it helps your business.

Lucky

  L. Lucky Guerra, President – Sirius Development Group, LLC

 

I just took the Social Media training about LinkedIn from A Media Marketing and it was wonderful! I would recommend it for anyone starting out on LinkedIn or already on LinkedIn to get some really great tips on making the most of networking and promoting your business.

Maria Lewis 

Maria Lewis, Development Director- Champions for Children

 

Available Dates

Dec 11th – Course starts promptly at 1:00pm  (Please bring your laptop)

Location:   Oxford Exchange

420 West Kennedy Boulevard

Tampa, Florida 33606

*upstairs in the Commerce Club – Keynes Room

To Register:  Email Social@aMediaMarketing.com or call us 813.933.2788

Investment: $125

It’s Not Just for Whippersnappers

Senior woman with mobile phone

 

Social media’s reach is not just gripping the younger generation anymore. With the 55 to 64 year old age group becoming the fastest growing demographic on Twitter since 2012, parents and grandparents are now quickly adopting this typically “younger” platform. Facebook and Google+ are also experiencing demographic growth rates in the 45 to 54 age bracket. So what does this all mean when it comes to developing a marketing strategy for your business?

In today’s fast paced environment, business trends change quickly. Over the last 2 years, we have seen firsthand how businesses have been impacted by not utilizing social media. If you think this is something that will just go away in the next few years, you are probably in the minority. While these platforms continue to change and develop over time, communicating in social forums has become engrained in our daily lives. All age groups in our society are active participants on these platforms. Shopping, sharing and suggesting are just a few things people do when it comes to business pages. People want to communicate with you and most want to do it through social channels.

If you aren’t there to represent your business, then who is? There may already be an active community of check-ins, recommendations or even worse – unresolved complaints! It is time to take charge of your online profiles, engage with your customers and grow your reach into your community. If you haven’t started yet and have no idea where to begin, come join us for our Social Media Overview training course. We hold them once a month and keep the attendance small so you can ask questions to get the most out of the training. If you are past the beginner stage but need help with the details, schedule a one on one training with Leslie. These are geared specifically to your business and the questions you have.

Call Leslie today and claim your space! 813-933-2788  – We can show you how to #MakeYourPhoneRing

Responsible Printing

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With Earth Day right around the corner, A Media Marketing would like to share a few key definitions and resources about Sustainable Printing. When your company makes the choice to become more environmentally friendly around the office, how you print, if you print and what you print on can potentially make huge impact not only on the environment but also on your bottom line. Let’s take a look at a few terms many people hear but rarely understand.

Paper

FSC stands for Forest Stewardship Council . This non profit organization provides third-party certification for the paper industry to ensure they are following strict procedures in managing their forests.

The FSC wants to ensure the forests are managed properly, new trees can grow and forests are not harvested to depletion. To have a printing job officially certified by the FSC, several very important procedures must be followed. The paper merchant must provide documentation that the paper bought is FSC certified, the printer must be FSC certified and all documentation must be submitted to the FSC for verification. Once approved, they will provide a code that must be printed in the correct position next to the FSC logo.

SFI stands for Sustainable Forestry Initiative, and it is also an independent auditor of good forestry practices.  It is simply an alternative to FSC-certification and is just as good an indicator of sustainably harvested paper stock.

These two organizations can be greatly credited for ensuring that trees get planted on this planet by the very industry that depends on them.

Recycled – The term “recycled paper” can have several meanings. The EPA guidelines require a minimum of 30% post-consumer content for uncoated printing and writing paper, and a minimum of 10% post-consumer content for coated papers. Post-consumer is paper that has already been used and returned through a recycling program, thereby diverting it from a landfill or incinerator. It is usually deinked and then processed to make new paper. Office paper waste makes up the majority of post-consumer waste content that is used to make recycled copy and printing papers. Other forms of paper, such as newsprint, corrugated packaging, tissue, and others, also require post-consumer content. You can find various degrees of recycled content papers at most major retailers. You can also request that recycled paper be used when printing your office stationary, business cards or other marketing collateral. With increased demand for this type of paper, in most cases the cost for printing on paper containing recycled content is in line with non-recycled. Ask your printer for two quotes the next time you place your order.

Inks

Soy & Vegetable Inks - Until recently, the printing industry used petroleum-based inks, which have two primary environmental drawbacks. First, they are made using a non-renewable resource (petroleum). Second, petroleum-based inks release Volatile Organic Compounds (VOCs); VOCs reduce indoor air quality and can have negative short and long-term health effects. Fortunately, an environmentally responsible alternative is available: soy inks, which are derived from soybeans. This alternative was originally developed for use in newspaper printing, but spread to the printing of other items, such as your business cards, marketing collateral, and product catalogs.

So what are the actual benefits of using soy inks instead of petroleum-based inks? And, how will it affect the colors on your printed piece?

  • Soy inks are more sustainable – they come from a renewable resource, unlike petroleum
  • Soy inks are more environmentally friendly – some actually release zero VOCs
  • Paper printed with soy inks can be deinked more easily, making it easier to recycle
  • Spot colors are available, so you can still get the exact color you need in your logo
  • You actually get colors that are brighter, more vivid and pop!

What does this mean for you? This is a simple but important step in greening your printing. Make sure that all of your printing is done using soy (or vegetable-based) inks. You’ll still get the great color you want (except fluorescent and metallic colors, which are petroleum-based), but with twice the environmental benefit – fewer emissions during the production process and the paper will be easier to recycle afterwards.

Office Printing

Lastly we take a look at the amount of unnecessary printing that takes place in your office. As mentioned before, office waste makes up the majority of paper that heads to our landfills everyday. The tag line “Think before you Print” is on the bottom of many emails that come across your screen, but do you actually do it? Or are you like most Americans that hit that print button to only see that email later laying in the trash (or hopefully the recycling bin). We could reduce a huge amount of office waste by just taking that advice. Do you really need that email on paper? Save money on paper, waste and recycling costs. This is one action that could definitely add some GREEN to your bottom line!

Greenbiz used for some content

Out with the old, In with the new… Electronics Recycling

Due to the increasing demand for newer and superior technology, electronic devices tend to have a limited lifespan, typically becoming obsolete within 2-3 years. As a result, the proper way to handle computer recycling and your electronics recycling has become a global issue.

creative recycling

Did you know that we have an amazing resource right here in our own backyard? Creative Recycling (CRS) introduced a new state-of-the-art electronics recycling system at the company’s headquarters in Tampa. The revolutionary structure allows recycling of electronic components in a single computerized process. In addition to computer monitors and TV’s, the system economically processes CPU’s, consumer electronics, office equipment, telecommunications equipment and the whole range of E-Scrap without any need to pre-sort.

Creative Recycling is leading the industry in developing and utilizing new uses for these commodities and preventing any electronic waste from entering landfills. Our state-of-the-art recycling equipment shreds and separates electronics into their original material of plastics, steel, aluminum, precious metals, and glass. An advanced filtering system insures that it does so without any harmful air emissions.

This gives us the capacity to handle the deluge of TV’s, cell phones and other electronic scrap that are quickly made obsolete by the introduction of High Definition TV and numerous rapid advances in technology. Preventing the disposal of IT equipment through responsible recycling is our number one goal, and this guarantees you that you are not only complying with laws but also doing the right thing for the earth.

View a list of acceptable items HERE.

Contact Information:

Ross Scott Anderson 
Creative Recycling Systems
Off :       813-386-6070 ext 231

Is Your Company Mobile Ready?

A Media Marketing Mobile Ready

With almost half of social media users accessing content through their phones, the world of social media marketing is changing.  Everything needs to be ready for the fast-paced on-the-go user, accessible at the touch of a fingertip.  As everything mobilizes, your social media marketing strategy needs to as well. Having a mobile marketing strategy is the key to your brand’s success, allowing you to engage with your audience 24/7. Static marketing is becoming irrelevant so without a user-friendly plan, your business may just slide right off the radar. If your site is not mobile friendly, it will be abandoned for your competitor. Mobile devices are only becoming more prevalent as the market in tablets, iPads, eBook Readers, Smartphones, and even the basic cell phone grows. Users check their devices for email, news, and social updates….don’t you want to be a presence on all of those?

Making Your Social Media Marketing Strategy Mobile Friendly

There are many ways to make your social media marketing strategy mobile friendly, from something as simple as marketing through SMS texts to allow access for even the most basic cell phone user, to more in-depth methods. One of the most important things to focus on for your brand in the mobile sphere is your website:

  • Any content on your site, including articles, blog posts, and especially your site’s search engine, should be flawlessly displayed and effortlessly accessed through a mobile device.
  • Include your search engine on every page at the top for easy navigation through your content. Your site should be able to detect mobile users and route them to a mobile-friendly version of the web page.
  • Creating an app for your company takes this one step further. This allows users to avoid going through their internet browser, and cut right to your content.  You can then use the app to filter the content you find more relevant to mobile users, specifically targeting this sect of the market through your app.
  • Implementing an effective online display campaign is an important part of your social media marketing strategy! You can improve upon brand engagement by optimizing your video and image campaigns on your website and social media channels!

Being able to share content through a mobile device is essential for bringing your brand into the age of technology. Any content should be able to be easily shared through Facebook, Twitter, Pinterest, etc. so there should be buttons available for all pages accessed through the mobile device, and included in your app as well. Over 50% Twitter users access it via mobile devices , and more than 25% of Facebook posts are made using mobile devices as well. You should also have a company profile on each of these social media outlets, that can be accessed through your site, app, etc. You want to cast as wide a net as possible to increase your audience outreach and visibility, weaving a web that leads back to your brand in as many ways as possible.

A Media Marketing can help your business get Mobile Friendly. Give us a call at 813.933.2788 today for a free consultation.

 

Content provided by Social2B

“The Future of the Internet is Video”

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When the CEO of Google makes that statement, you should to take notice!

With the rapid improvement in content creation, social media and delivery methods of bandwidth, this change is now upon us. YouTube is now the second largest search engine with more than 78 hours of video getting uploaded every minute. So what does this mean for your business? If you don’t have a professional video image on your site or YouTube channel you may not be found by the customers searching for your services!

There are three reasons to support any decision to incorporate video content into your marketing strategy. These top-preforming reasons are already creating significant change in overall reach and response for local businesses of all kinds.

Taking the Old and Making it New and Exciting

For many businesses, there are both initial and ongoing expenses to managing their primary websites and internet advertising. There are investments in design, search engine optimization and pay per click ads that attach “eyeballs” to a product or company service. Yet 90% of businesses have NO video content to enhance their expensive virtual storefronts, or to add to their email and other ad message delivery strategies. Simply adding several short-duration videos to the primary pages of a website increases search rankings, traffic and response rates dramatically. With “time on site” rates falling off, it is time for companies to address the need for video content.

Mobile Marketing is the New Broadcast Advertising

The use of smart phones worldwide has grown exponentially and local business marketing is now poised to reap the benefit of a new channel to disseminate its message without the massive expense of broadcast advertising. In reality the smart phone IS the new television, and phones and tablets have replaced all technologies that have come before them! Most people are within 3 feet from their phone at any given time. The most powerful and proven content for mobile internet is video. 91% of consumers who access information will watch video when it loads. 54% of that group will take action with 48 hours. Video content, coupled with a call to action, is a fresh new marketing tool to achieve consumer engagement.

Video is a Core Component for Search Engine Optimization and Rankings

Recent sweeping changes to the largest search engines combined with social media affect organic search engine results and rankings. Businesses trying to function in this environment without video content suffer as a result of this priority shift of internet search components. Proper management of website content still plays a major role, but video is no longer a luxury item. Video is now a core component critical to achieving the desired results and maintaining position in particular business categories and keyword search phases. A properly managed YouTube channel is now a top priority in the world of internet search rankings and optimization efforts.

As YouTube was vertically integrated into the Google algorithm, the changes in results and rankings became starkly evident for business websites maintaining a YouTube channel with multiple videos and those that did not. Businesses that do not address the importance of producing relevant content on their websites on a continual basis do so at their own peril.

In the time it took you to read this blog, a website without corresponding video content just lost a lap to the field and to competitive websites that already utilize video content properly.

Call A Media Marketing today to schedule your FREE consultation on video marketing – 813-933-2788

Article sources – BABM Magazine

Plan for the New Year Now!

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A Media Marketing will hold its last Social Media training of 2013 on December 11th. Start your New Year out right by preparing yourself now. Learn the latest online marketing trends utilizing various social media platforms. Learn how to map out your strategy and integrate social media into your existing marketing mix.

We will offer both the Social Media Overview along with Advanced LinkedIn Training on the same day at the Oxford Exchange near downtown Tampa.

Space is very limited, so don’t miss out on getting a solid start to your 2014 marketing plans!

Social Media Overview Course

12/11/2013

9:30-10:00am – Coffee/Networking  10:00-11:30 – Class

Advanced LinkedIn Training

12/11/2013

1:00-3:00pm – Class

Location:     Oxford Exchange

420 West Kennedy Boulevard

Tampa, Florida 33606

*upstairs in the Commerce Club – Keynes Room

To Register:  Email Social@aMediaMarketing.com or call us 813.933.2788

Holiday Gift Ideas

Originally posted on A Media Marketing:

With the holidays fast approaching, we have laid out an easy to follow guide with ideas for rewarding your clients or employees this year. This is just a small sampling of products to choose from, so give us a call and let us help you pick out the perfect items for company’s gift giving needs!

New Client
You probably don’t know your brand-new customers all that well, so go for something with universal appeal. Everyone loves food. Everyone could use some stress-relief and relaxation. Think about a nice candy jar, or some delicious coffee. You can also consider a relaxation kit.

Biggest Client
Biggest clients – those who bring in the most profit – should receive gifts that cost more and are a little more upscale. A nice leather briefcase works for anyone who works. A special gemstone clock lets anyone know their business is precious.

Friend and Client
For…

View original 108 more words

Social Media Training Course Schedule

Originally posted on A Media Marketing:

Social Media Overview Course

Arrive at class 30 minutes early to enjoy delicious Buddy Brew coffee and network with other class participants.   Our Social Media Overview Training Course is held at the Oxford Exchange off Kennedy Blvd. Learn about the top social media platforms and how to integrate them into your marketing mix. We cover Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest. Investment –  $75

With over 25% of all online activity spent on social media sites, shouldn’t your business be there too? Sign up today and start building your community! Call 813.933.2788 or email Social@aMediaMarketing.com to reserve your seat. Space is limited!

Available Dates

Dec 11th – Coffee beginning at 9:30; Course starts promptly at 10:00

Advanced Strategies for LinkedIn

Are you getting the most out of your LinkedIn account? What is your objective when using LinkedIn? As a professional, you want a return on any time investment…

View original 271 more words

Advanced Strategies for LinkedIn Training Course

social flyer

Are you getting the most out of your LinkedIn account? What is your objective when using LinkedIn? As a professional, you want a return on any time investment you spend growing your business. This course provides you with the insight you need to promote your company, find new customers and effectively grow your personal brand.  Join us on July 25th from 1:00-3:00pm for an interactive advanced LinkedIn training experience. You will learn How to:

  1. Improve your LinkedIn profile
  2. Take control of your settings
  3. Show up in search results
  4. Reach outside your network to grow your connections
  5. Make LinkedIn Groups work for you
  6. Get the best ROI on your marketing research

See what others had to say after participating in this training!

                                                                                                                                                                                                                                                                                                                        

Dear Victoria and Leslie,
Thank you for inviting me to participate in the training on How to increase business by using Social Media. Your insights and advice were timely and are helping me reach out to potential clients and partners in a professional and effective manner. I recommend anyone who is offered this training to take it and then see how it helps your business.

Lucky   L. Lucky Guerra, President
– Sirius Development Group, LLC

______________________________________________________________________________________________________________________

I just took the Social Media training about LinkedIn from A Media Marketing and it was wonderful! I would recommend it for anyone starting out on LinkedIn or already on LinkedIn to get some really great tips on making the most of networking and promoting your business.

Maria Lewis  Maria Lewis, Development Director

 – Champions for Children

_______________________________________________________________________________________________________________________

Location:

Oxford Exchange

420 West Kennedy Boulevard

Tampa, Florida 33606

*upstairs in the Commerce Club – Keynes Room

To Register:

Email Social@aMediaMarketing.com or call us 813.933.2788

Investment: $125

 

A Media Marketing – Winner in the 34th Annual Telly Awards

Telly Award Winner - 2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tampa, FL – 6/4/2013 – The Telly Awards has named A Media Marketing as a Bronze winner in the 34th Annual Telly Awards for their piece titled RNC Tampa Bay Welcome Video. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.

Winning Entry:

RNC Welcome Video

 

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “A Media Marketing’s accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.