”By the Year 2014 90% of all consumer traffic will be video based”
- Cisco 2011
A good video:
- Engages viewers holding their short attention spans in an entertaining way
- Keeps visitors on your site longer
- Helps you sell your products and services 24/7/365 globally and locally
- Increases your site’s SEO
- Builds trust in your brand
- Drives interest and boosts leads
A few stats:
- Video has 400% higher engagement than static content
- 50% of online traffic is video
- There are over 4 billion video views on YouTube daily
- Indexed video has a 50 times greater chance of 1st page ranking than a page with text only
- 75% of C level execs polled say they watch at least one work related video each week
- The number of B2B marketers using video increased from 42% in 2010 to 52% in 2011
Your business video is an incredibly powerful vehicle that enables you to communicate “what sets you apart” to new and existing customers. It’s critical to produce a video that reflects your unique business proposition, attracts viewers to your site and compels them to action.
Unfortunately a large number of Videos for Business follow the traditional format of long monologues and busy charts and graphs. These videos do not work anymore. Today creativity is key. Videos that focus on the story behind your business enables viewers to make a personal rather than merely transactional connection with you.
When selecting a video production team to share your story, make sure the team has proven skills including script creation, post production and content delivery as well as the ability to document your business in the best light. Request samples of videos produced for similar businesses. Ask about DVD packaging and/or website integration. If the piece will be shown on a broadcast or digital network as a commercial spot, request cost and time parameters based on your target market, media time budget and demographics of your target market.
Business videos are not as costly as you think and offer fast return on investment.
To see how video can boost your website’s performance send us a message:
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