Facebook pages have changed. That means your business strategy will need to change. In fact, Facebook has made many new changes that will impact anyone with a Facebook page. These changes came to light at the Facebook’s fMC 2012 Conference. Here is an overview of the changes and how brands can take advantage of some … Continue reading »
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11 Deadly Sins
Here are some great “What not to do’s” on your Social Media Platforms: Run specials all the time. In a struggle to keep the consumer engaged, brands tend to keep offering consumers special deals. This all-out effort to discount and lure tends to have a negative impact by devaluing the brand and devaluing the relationship. … Continue reading »